Looking forward - Te Tirohanga Whakamua

The Government’s goal: “New Zealand’s distinctive culture enriches our lives”

The Government’s goal recognises that our distinctive culture is a core part of what makes New Zealand a great place to live. Culture is important to our personal, social and economic wellbeing, as it contributes to positive outcomes for individuals and communities in a range of areas, such as education, health and the economy.

A key element in our distinctive culture is its celebration of the place of Māori and our increasingly diverse peoples. The vital contribution made by Māori and New Zealand’s diverse communities to our national identity enriches and benefits the lives of all New Zealanders.

Trends and challenges in the cultural sector, 2011–2014

The Ministry and the wider cultural sector need to respond to changing environments as we build and sustain a thriving and distinctive culture. Some key trends and challenges that will influence the sector and Manatū Taonga during 2011–14 are:

Greater diversity - Cultural products and services will need to reflect the increasing diversity of New Zealand’s population and communities.

Broader demand for cultural experiences – The cultural sector will need to satisfy a wider audience – particularly schools – and meet wider needs for relevant and engaging content.

Need for value and efficiency – Cultural products and services must represent value for money. The sector will need to reduce operating costs and develop other revenue sources to ensure that its activities continue to be sustainable.

Rapidly changing technology – The sector will need to increase its ability to engage audiences through using cost-effective digital technologies.

Increasing international demand – We can do more to promote New Zealand’s culture to international visitors and overseas audiences.

Realising the potential of Māori – Māori culture is a key foundation of our national identity, and therefore realising the potential of Māori is critical to further developing a thriving New Zealand culture. As part of this process, the Ministry and the cultural sector must ensure that Māori are fully engaged in decisions affecting Māori culture and heritage.

Contributing to recovery in Canterbury – The recent Canterbury earthquakes present challenges for sports and cultural organisations and heritage places damaged by the disaster. The sector needs to ensure that cultural organisations and businesses re-establish themselves and contribute to the recovery effort.