Skip to main content

Culture sector priorities - Ngā whāinga nui o te rāngai toi, ahurea, taonga

The Cultural Sector Strategic Framework 2014-2018 sets out five sector priorities that we must attend to in order to maximise the difference we make for New Zealanders in achieving our sector outcomes (create, preserve, engage and excel). The five sector priorities are:

Fostering inclusive New Zealand identity

New Zealand’s demographic profile is changing in terms of age, ethnicity and location. There is a new sense emerging of what it is to be a New Zealander, how we see ourselves and how we present to others as an attractive place to live, work and visit. The Ministry is working with other departments and cultural agencies to support examination and expression of what it means to be a New Zealander, to foster an inclusive New Zealand and a positive identity internationally.

Supporting Māori cultural aspirations

Māori culture and heritage is a defining feature of New Zealand identity in the world. The preservation and expression of Māori language, arts, culture and heritage need to be well supported. Cultural agencies are committed to working in partnership with iwi/Māori to advance their long-term cultural aspirations for the benefit of Māori and all New Zealanders. In the post-settlement environment iwi are better positioned to advance their own cultural aspirations and will demand a high level of responsiveness from Government and its agencies.

Front-footing transformative technology

New Zealanders want access to the best of what the world has to offer and high quality New Zealand content which shines through in a crowded, borderless global environment. Changing technology continues to impact on traditional business models and to provide new opportunities for all cultural agencies. Cultural goods and services are increasingly able to be produced, distributed and accessed at low cost to almost everyone. Through the development of digital skills, online rights policies, trans-media, new mobile applications and other innovative business solutions, New Zealand creative talent and organisations are positioning themselves to control and manage their endeavours to reach a wider audience. The Ministry is working to support an environment where skills, infrastructure and intellectual property rights support innovation and creation.

Improving cultural asset sustainability

New Zealand’s cultural activity is sustained by an infrastructure of tangible and intangible cultural assets built over time. With static or declining baselines for public funding, the Ministry, cultural agencies, iwi and local government are working together to plan and prioritise investment and to increase revenue from non-government sources. Success will require the development and maintenance of new partnerships and identification of smarter ways of operating.

Measuring and maximising public value

Cultural expression contributes to a vibrant and healthy democratic society. The cultural agencies are working together to better understand and increase the public value of our cultural goods and services, including their economic and social benefits.

The following section details what the Ministry is doing to contribute to these priorities and how we can measure success.


Updated on 16th March 2017