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External influences = Ngā whakaawe mai i waho

External influences = Ngā whakaawe mai i waho

In the Ministry’s 2009 Statement of Intent we identified a number of external trends that could influence our work programme.

Greater cultural, ethnic, population and community diversity

Increasing cultural and ethnic diversity, growing numbers of Pacific and Asian people and an ageing population will transform New Zealand. These changes are boosting demand for greater diversity and customisation of cultural experiences.

Economic outlook

An adverse economic and fiscal outlook may affect the availabilityof funding for artists and cultural organisations and threaten the development of high-quality local content. Initiatives that focus on value for money, stimulating demand for cultural activities and sustainable cultural organisations will be more important.

Increasing demand for history, culture and heritage experiences

There is a growing appetite for information about New Zealand’s history, people, land, culture and heritage. Reaching a wider audience and accessing national heritage sites will also be more important.

Realising the potential of Māori

Māori culture will be increasingly important both as the Māori population grows, and as more New Zealanders gain an appreciation of Māori culture.

Greater visibility of New Zealand’s culture internationally

There are opportunities to promote New Zealand’s identity overseas and advance diplomatic, cultural and economic prioritiesin key regions and countries. Events such as the Rugby World Cup offer opportunities to promote New Zealand internationally.

Rapidly changing digital technologies

As online and broadcasting technologies progress and audience segmentation increases, there is likely to be greater demand for customised cultural content. The broadcasting environment is changing, and policies and processes must also develop to ensure a competitive public broadcasting system.


Updated on 23rd July 2015