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Vote Arts, Culture and Heritage - Delivery of Going Digital Programme

Scope

Services to support the transition to digital switchover by December 2013.

What we delivered

This output expense supports our achievement of our outcomes and impacts set out above. This output contributes to the following impact:

· People understand and enjoy New Zealand’s diverse culture and heritage.

During 2012/13 we supported the transition to digital television by December 2013 by:

· Implementing a full marketing and communications programme.

· Undertaking community outreach facilities through our network of community advisors.

· Delivering the Targeted Assistance Package to support vulnerable groups to go digital.

How well we delivered it

This section provides an assessment of our delivery against the performance measures set out in the Information Supporting the Estimates for 2012/13.

Ensure New Zealanders are aware of the need to go digital

Actual performance 2012

Performance measures

Budget standard 2013

Actual performance 2013

Increased each quarter

Awareness of digital switchover

95% by May 2013

92% by June 2013

15,310

Number of community contacts made

3,735

3,987

The graph below shows that awareness has significantly increased since awareness was first recorded in July 2010. In the regions that have gone digital, awareness levels of 99% were achieved.

Awareness in April 2013 dropped to 91%, down from 93% in January 2013. However, awareness in the South Island in April 2013 was 98%. The lower national awareness is due to a strategic decision to defer marketing spend until closer to the switchover date.

Our Community Outreach programme has a team people based around the country, whose purpose is to engage with community groups across New Zealand. Every meaningful engagement with a group or an individual by a team member is counted as a contact. The 2011/12 result was significantly higher due to it including 10,771 contacts made from the door knock campaign in Hawke’s Bay during the last two quarters of 2011/12.

Targeted Assistance Package

Actual performance 2012

Performance measures

Budget standard 2013

Actual performance 2013

New measure for 2013 – comparative information not available

Percentage of people in target groups who were notified about how to access the Targeted Assistance Package

100%

100%

New measure for 2013 – comparative information not available

Percentage of installations completed within 10 working days of customer opting-in to receive assistance

95%

91.7% completed within 14 working days

At least one letter has been sent to everyone in the data set supplied by the Ministry of Social Development of people who may be eligible for the Targeted Assistance Package.

From February 2012 to 30 June 2013, Going Digital provided more than 21,000 installations under the Targeted Assistance Package, supporting those groups most likely to face the greatest financial and technical challenges in going digital. During 2012/13 91.7% of installations were completed within 14 working days, with the average installation time being 8.6 days. The Targeted Assistance Package is now closed in Hawke’s Bay, the West Coast and the South Island.

Financial performance

Actual 2012

$000

 

Actual 2013

$000

Main Estimates 2013

$000

Supp Estimates 2013

$000

7,371

Revenue Crown

6,936

7,076

6,936

Revenue other

7,371

Total revenue

6,936

7,076

6,936

6,511

Total expenses

6,738

7,076

6,936

860

Surplus/(deficit)

198

Actual expenditure is $198,000 less than supplementary estimates due to the timing of advertising and promotional activity, which has been deferred until 2013/14, closer to the switchover date. The last two regions to go digital will convert to digital television on 29 September 2013 and 1 December 2013.


Updated on 23rd July 2015