As of 1st February, Sport and Recreation New Zealand, the government agency responsible for sport and recreation policy and funding, is changing its trading name from SPARC to Sport New Zealand (Sport NZ).
The new name better captures who we are, and our role as leaders of the country’s sport system. The name also aligns better with our subsidiary organisation High Performance Sport New Zealand, which was launched last year to support the country’s elite athletes. Our new brand identity incorporates the New Zealand Way fern logo.
There’s no change to what we do. It will still be our aim to get more Kiwis into sport, more kids into sport and, through High Performance Sport NZ, more winners on the world stage. We’ll continue to work across the sport and recreation sector to build capability, from grass roots to high performance, and we’ll continue to invest in community sport and recreation.
Two things that have changed are our website address www.sportnz.org.nz and our e-mail addresses (firstname.lastname@sportnz.org.nz). All other contact details, including phone numbers, remain the same.
