Te Matatini unveiled its refreshed Corporate Brand today seventeen years after the original design of the Huia in flight as a symbol for the National Kapa Haka Festival.
Te Matatini is the national organisation for Kapa Haka and Māori performing arts in Aotearoa and is responsible for fostering, developing and protecting Māori performing arts in the pursuit of excellence.
The new logo is based on the original design with a visual identity that reflects the distinctive colours that were seen when the Huia was in flight. Added also is the new tagline Kapa Haka Aotearoa to clearly reinforce what Te Matatini is all about.
Te Matatini Chairman, Selwyn Parata, says “refreshing the image communicates that we are committed to fostering further growth, progression and innovation within Te Matatini to take Kapa Haka beyond the Festival and onto a world stage”.
Promoting and scheduling top Kapa Haka teams to perform internationally and staging theatre productions are examples of the new initiatives that Te Matatini is poised to pursue.
Te Matatini Executive Director, Darrin Apanui, says “the refresh is timely because it offers the opportunity to clearly differentiate the Corporate Brand from other product brands that link to Kapa Haka.
The National Kapa Haka Festival product brand for example, changes biennially and always includes distinct imagery from each host rohe. As we look to seek more opportunities to showcase the best of Kapa Haka in the many forums that are ideal for the expression of this art form, we will look to develop product brands that link to the reputation of excellence that is Te Matatini”.
Updated on 23rd July 2015