Award-winning architectural practice Patterson Associates will lead some of this country’s most creative content developers to deliver New Zealand’s pavilion at the 2012 Frankfurt Book Fair, New Zealand’s Frankfurt Book Fair project director Tanea Heke announced today.

New Zealand is the 2012 Guest of Honour at the Frankfurt Book Fair, the world’s largest content publishing event which attracts 300,000 visitors and 10,000 international journalists over five days.

The contract for the 2,500 sq.m. pavilion at the book fair was awarded to a consortium lead by Pattersons and includes, amongst others, events company Inside Out Productions (responsible for Tourism New Zealand’s giant rugby ball in Paris, London, Tokyo and Sydney) and internationally renowned furniture designer David Trubridge.

“The proposal from Pattersons and co will absolutely captivate and impress our German audiences. We wanted people in Frankfurt to ‘get’ New Zealand in a few minutes and this concept will do this - emotionally, intellectually and physically,” Tanea Heke said.

The New Zealand pavilion will stage five days of events showcasing the best of New Zealand’s innovative and creative talent.

“For Pattersons, being able to create something sensational to show off New Zealand’s extraordinary talent and attributes in the middle of the world’s largest trading place for creative content is simply the chance of a lifetime,” said Director Andrew Patterson.

In 2011, the world’s most searched architectural journal – World Architecture News - named Patterson Associates as an international practice “set to shape the future of architecture in the 21st Century”.

For more on New Zealand’s participation at the Frankfurt Book Fair www.nzatfrankfurt.govt.nz.

For more on the Frankfurt Book Fair www.buchmesse.de.

For more on the consortium partners go to Pattersons http://www.pattersons.com; Inside Out Productions http://www.iop.co.nz; David Trubridge http://www.davidtrubridge.com.

Manatū Taonga/the Ministry for Culture and Heritage is the coordinating government agency for New Zealand’s Frankfurt Guest of Honour programme and is working closely with the Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, Tourism New Zealand, Creative New Zealand, the Publishers Association of New Zealand, Te Puni Kōkiri, Education New Zealand, the Ministry of Science and Innovation along with some of New Zealand’s industry bodies.