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Hobbits take over at Frankfurt

Published 13 October, 2012 by Editor

  • Entrance outside the New Zealand Pavilion
  • A Gandalf entry
  • A Legolas entry
  • Two Hobbits at Frankfurt
  • Galadriel entry
  • Nazgul - the Black Riders
  • Arwen takes on the Black Riders
  • Another Legolas entry
  • 'My precious'
  • More costumes on display at Cosplay
  • Guest Judge Sir Richard Taylor
  • Entrance outside the New Zealand Pavilion
  • A Gandalf entry
  • A Legolas entry
  • Two Hobbits at Frankfurt
  • Galadriel entry
  • Nazgul - the Black Riders
  • Arwen takes on the Black Riders
  • Another Legolas entry
  • 'My precious'
  • More costumes on display at Cosplay
  • Guest Judge Sir Richard Taylor
  • Above: Entrance outside the New Zealand Pavilion

    Ministry for Culture and Heritage

  • Above: A Gandalf entry

    Ministry for Culture and Heritage

  • Above: A Legolas entry

    Ministry for Culture and Heritage

  • Above: Two Hobbits at Frankfurt

    Ministry for Culture and Heritage

  • Above: Galadriel entry

    Ministry for Culture and Heritage

  • Above: Nazgul - the Black Riders

    Ministry for Culture and Heritage

  • Above: Arwen takes on the Black Riders

    Ministry for Culture and Heritage

  • Above: Another Legolas entry

    Ministry for Culture and Heritage

  • Above: 'My precious'

    Ministry for Culture and Heritage

  • Above: More costumes on display at Cosplay

    Ministry for Culture and Heritage

  • Above: Guest Judge Sir Richard Taylor

    Ministry for Culture and Heritage

Hobbits invaded the Frankfurt Book Fair over the weekend, bringing with them a cornucopia of JRR Tolkien characters vying for the attention of just one man: Weta Workshop’s Sir Richard Taylor.

With New Zealand installed as Guest of Honour as the world’s oldest book fair, it seemed only fitting that part of the programme pay homage to what is billed as this year’s most anticipated film.

A costume competition, a long tradition at the fair which attracts more than 300,000 people annually, was this year devoted to The Hobbit, directed by Kiwi filmmaker Sir Peter Jackson.

The world premiere of The Hobbit takes place in Wellington next month but the Germans have been getting into the spirit of the film early, with the book fair overrun by hundreds of elves, hobbits, orcs and Gollums running through the halls.

The Hobbit Cosplay competition was judged by Taylor, who presented the winners with tickets to New Zealand that includes a tour of Weta.

Meanwhile, the New Zealand pavilion has broken all previous Guest of Honour attendance records at the Frankfurt Book Fair.

More than 90,000 people queued to see inside the pavilion over the weekend when the fair was opened to the public.

Kevin Chapman, president of the Publishing Association of New Zealand, said the German reaction to “everything we have done has been one of great joy. They are open to what we try and then when it works they love it.”

The fair was to conclude on Monday morning New Zealand time, with a handover ceremony when New Zealand passes the Guest of Honour status to Brazil.

Contact details

admin@nzatfrankfurt.govt.nz
(04) 499-4229
(04) 499-4490

New Zealand at Frankfurt Book Fair 2012
Ministry for Culture and Heritage, PO Box 5364, Wellington 6145

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