In the early hours of this morning the analogue television signal in Hawke’s Bay and the West Coast was switched off and both regions have gone digital.
The move to digital TV means that everyone in Hawke’s Bay and the West Coast needs to have Freeview or SKY if they want to watch television.
When the analogue signal was switched off this morning an estimated 96 per cent of homes in Hawke’s Bay and the West Coast were ready for the change and had gone digital.
“There has been a late rush by many people in the affected regions to go digital. Reports from retailers and installers suggest that many people have left it to the last minute,” said Going Digital National Manager Greg Harford.
It is estimated that in total 72,000 households across both regions will have gone digital. Mr Harford says television is a leading leisure activity in many New Zealand households and the high number of people in Hawke’s Bay and the West Coast who have made the move to digital TV is evidence of that.
“When similar campaigns were delivered overseas they also had a small percentage of households that were unconverted on the switchover date,” said Mr Harford.
Anyone in Hawke’s Bay or the West Coast who hasn’t gone digital will find that when they turn their TV on today all they get is a static screen. To go digital most people will need some new equipment such as the right set-top box or TV with Freeview built-in together with a UHF aerial or satellite dish.
The Going Digital call centre on 0800 838 800, is open today to take calls from people who have questions about the move to digital TV or are unsure of what they need to do and information is also available at www.goingdigital.co.nz
Updated on 23rd July 2015