New Zealand based arts-crowdfunding platform ‘Boosted’ has reached a significant milestone, raising over $3 million dollars for arts and creative projects in a sector typically dominated by competitive funding bodies.
This impressive $3 million contribution equates to over 22,857 donations across 568 projects in fine-arts, film, theatre, music, dance, writing, fashion, gaming and photography.
The platform, which reached its $2 Million goal some eight months ago, shows no sign of slowing down and has experienced 40% year-on-year growth since its inception in 2013.
Boosted caters to everyone and doesn’t judge the content of artistic content but General Manager Simone Hunter says the real secret to success is support and specialization.
‘At Boosted we specialize in one thing and we do it well. We do this with a very small but incredibly passionate team and this hands-on approach helps gives us a competitive edge over other crowdfunding organizations.”
And the approach is working, with Boosted maintaining an 84% success rate, one of the highest of its kind in the world. To put that in context, global mammoth Kickstarter sits at around 35.81% while New Zealand’s own Pledge Me sits at 50.9%.
As well as it’s highly successful ambassador program (a team of practicing artists who help guide and mentor project owners through their crowdfunding campaigns), Boosted also runs an education initiative through the ‘Boosted School of Crowdfunding’, a sponsorship and events off-shot ‘In Good Company’ and patron-lead sponsorship platform ‘Boosted 365’.
This is all part of the organizations strategic approach to remain at the forefront of arts crowdfunding globally by leveraging their knowledge and building upon the platforms popularity.
Hunter says ‘we’re still very much a start-up, operating with very few resources but what we’re doing is working - we’re providing an alternative and people are responding to that so it’s our responsibility to stay current and remain at the forefront of this’.
Boosted has launched a campaign website to celebrate the achievement which you can experience by visiting www.boostedthreemillion.org.
For more information, or to organize interviews with the artists, contact Simone Hunter on 021375551 or via firstname.lastname@example.org.
Interview opportunities with artists that have been successful on the Boosted platform or been through the Boosted programme
Boosted is a Charitable Trust that launched in March 2013 with the support of the Arts Foundation.
Unlike other websites which are rewards based, Boosted is a donor based crowd sourcing platform where donors are eligible for a 33% tax credit on their donations.
Artists list their projects on Boosted with a clear financial target. When the project reaches its target the artist receives the funded amount, and donors can claim their 33% tax credit for their donation. If it doesn’t reach the financial target, the project doesn’t go ahead and money is refunded to the donor.
Boosted supports artists across fine-arts, film, theatre, music, dance, writing, fashion, gaming and photography. and anything in-between to succeed on its platform. The team support artists through their’ Boosted School of Crowdfunding’, supplying resources and tools to educate artists on crowdfunding best practice.
The largest project was for Christchurch’s Isaac Theatre Royal with the funding matched by the Prime Ministers Canterbury Earthquake Fund. It reached $370,000 in donor funding.
Boosted also helps artists through the ‘Boosted School of Crowdfunding’, helping project owners learn how to identify and leverage commercial opportunities. Artists learn how to operate commercially and how to raise money privately - while also maintaining the necessary time and energy to focus on the creative process.
Updated on 16th February 2017