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Section Three - Progress Towards Outcomes in 2008/09

Section Three – Progress Towards Outcomes in 2008/09

Outcome Indicators are the key five-year trends that illustrate progress towards the Ministry’s outcomes and are the result of the combined impact measures for the Ministry’s initiatives and services.7

Outcome indicators describe the expected contribution of the Ministry’s initiatives and services to progress towards each outcome and answer the question ‘What difference are we making?

The Ministry assesses outcome indicator trends annually using combined impact measures on a “weight of evidence” basis. Longer-term progress (3–5 yr) is subject to formal evaluation.

Outcome One

“The diversity, visibility and accessibility of our culture, and participation in cultural experiences, are enhanced.”

Outcome one emphasises both the diversity and visibility of New Zealand’s culture and participation by New Zealanders and international audiences in New Zealand cultural experiences.

Appropriations:

Heritage Services; Policy Advice and Monitoring of Funded Agencies.

Key Initiatives:

Making New Zealand history accessible; providing New Zealand cultural experiences, resources and information online; safeguarding New Zealand’s heritage; advising government.

Outcome progress

The key progress indicator for Outcome One is ‘more people accessing more cultural information or experiences more often’. This indicator is measured through the Ministry’s day-to-day operations – for example, use of the Ministry’s digital resources through its websites www.TeAra.govt.nz (The Encyclopedia of New Zealand), www.NZLive.com and www.NZHistory.net.nz. The actual and desired trends for this indicator are:

 

Key indicator for Outcome One

 

Desired (target) trend

 

Assessed trend 2008/09

 

More people accessing more cultural information or experiences more often

 

Impact measures contributing to this indicator:

Site visitors, page views, additional content, breadth of content, return visitors, events listed, marketing channels, visitors per day, target audiences reached.

Legend:

Increasing trend  

 

 

Monitoring cost-effectiveness

Of the three Ministry outcomes, Outcome One offers the most potential for measuring cost-effectiveness, particularly in relation to the online delivery of digital cultural resources. In this area the Ministry gathers extensive performance information on the use of its online resources. The following table shows the initial cost-effectiveness measure we have developed for Outcome One and the assessed actual trend for 2008/09:

 

7 Performance against Impacts is reported on Section Two – Operating Performance

Cost- effectiveness indicator

 

Description

 

Target / desired 5yr trend

 

Assessed Actual trend 2008

 

Content cost per user for the Ministry’s websites

 

As audiences access more online materials, the cost of producing the information is allocated over more users so the cost per user decreases.

 

This indicator is most relevant where the number of visitors and the level of engagement are significant. Visitor data such as number of visits, length of stay, and number of pages viewed provide indicators of the user’s cultural experience.

 

Contributing measures

 

 

Average number of visits 2008/09*

up 18%

Average Page views 2008/09* up 11%

 

Output Costs (including overhead loading) 2008/09 up 3%

 

Legend: Decreasing trend:         Increasing trend:  

* www.TeAra.govt.nz; www.NZLive.com; www.NZHistory.net.nz;

 

As the Ministry’s data-gathering capability increases, we will continue to develop cost-effectiveness measures where appropriate.

Outcome Two

“The programmes, services and products of funded agencies are of high quality and widely accessible.”

Appropriations:

Policy Advice and Monitoring of Funded Agencies; Purchasing Advice and Monitoring of Sport and Recreation Crown Entities.

Key Activities:

Monitoring of the government’s interest in cultural organisations, arts, heritage, broadcasting and sports agencies. The Ministry’s initiatives for Outcome Two also support:

· Value for money for the government’s investment in cultural agencies

· Ministerial confidence in funded-agency performance.

Outcome progress

The key progress indicators for Outcome Two are funded agencies’ performance, quality of funded-agency programmes and target audience participation in funded-agency programmes. The third indicator will draw on information from the Ministry’s and funded agencies’ operations and will be reported in 2009/10 when there is sufficient data to assess on an annual basis. The desired trends for the indicators for Outcome Two are:

 

Key indicators for Outcome Two

 

Target / desired 5yr trend

 

Assessed trend 2008/09

 

Funded agencies’ performance (Governance)

Quality of funded-agency programmes (Capability)

Target audience participation in funded-agency programmes

To be reported for 2009/10

 

Impact measures contributing to this indicator:

Number of ‘board ready’ candidates available for nomination, board appointments, board performance; Board induction programme feedback; Board Chairs’ satisfaction with best practice support provided by the Ministry; Positive feedback on support programmes; Greater Ministerial confidence in agency performance.

Legend:

Increasing trend 

 

Outcome Three

“The value and contribution of culture to New Zealand’s social, environmental and economic well-being is recognised.”

Appropriations:

Policy Advice and Monitoring of Funded Agencies; Cultural Diplomacy International Programme.

Key Activities:

Advising government and other agencies; promoting New Zealand’s cultural presence internationally.

Outcome progress

The key progress indicators for Outcome Three are an appreciation of New Zealand’s strengths, products and services in key regions offshore, and other agencies seeking Ministry input to their work. These indicators draw on the operating performance impact measures from the Ministry’s CDIP operations. The actual and desired trends for the Outcome Three indicators are:

 

Key indicators for Outcome Three

 

Target / desired 5yr trend

Assessed trend 2008/09

Appreciation of New Zealand’s strengths, products and services in key regions offshore

Other agencies seeking Ministry input to their work

Impact measures contributing to this indicator:

Quality of audience (key contacts); Audience and visitor feedback; Feedback from diplomatic posts and from offices of Tourism New Zealand and New Zealand Trade and Enterprise; Breadth and depth of media coverage; Ministry’s contribution to other agencies outcomes.

Legend:

Increasing trend    

 


Updated on 23rd July 2015