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Sector priorities 2014-2018

Together with the Crown-funded agencies in the cultural sector, the Ministry has identified five focus areas to improve outcomes for New Zealanders over the next four years.

Fostering inclusive New Zealand identity

New Zealand’s demographic profile is changing in terms of age, ethnicity and location. There is a new sense emerging of what it is to be a New Zealander, how we see ourselves and how we present to others as an attractive place to live, work and visit. The Ministry is working with other departments and cultural agencies to support examination and expression of what it means to be a New Zealander and to foster an inclusive New Zealand.

Supporting Māori cultural aspirations

Māori culture and heritage is a defining feature of New Zealand identity in the world. The preservation and expression of Māori language, arts culture and heritage needs to be well supported. Cultural agencies are committed to working in partnership with iwi-Māori to advance their long term cultural aspirations for the benefit of Māori and all New Zealanders. In the post settlement environment iwi are better positioned to advance their own cultural aspirations and will demand a high level of responsiveness from government and its agencies.

Front footing transformative technology

New Zealanders want access to the best of what the world has to offer and high quality New Zealand content which shines through in a crowded, borderless global environment.

Changing technology continues to impact on traditional business models and to provide new opportunities for all cultural agencies. The means of production and distribution of cultural goods and services are increasingly available at low cost to almost everyone. Through the development of digital skills, online rights policies, trans-media, new mobile applications and other innovative business solutions New Zealand creative talent and organisations are positioning themselves to control and manage their endeavours to reach a wider audience. The Ministry is working to support an environment where skills, infrastructure and property rights support innovation and creation.

Improving cultural asset sustainability

New Zealand’s cultural activity is sustained by an infrastructure of tangible and intangible cultural assets built over time. With static or declining baselines for public funding, the Ministry, cultural agencies, iwi and local government are working together to plan and prioritise development and to increase revenue from non-government sources. Success will require the development and maintenance of new partnerships and identification of smarter ways of operating.

Measuring and maximising public value

Cultural expression contributes to a vibrant and healthy democratic society. The cultural agencies are working together to better understand the public value of cultural goods and services, including their economic and social benefits. This will ensure better decisions and choices can be made to maximise public benefit from the government investment in the sector.


Updated on 23rd July 2015