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Outcome One

Outcome One

The diversity, visibility and accessibility of our culture, and participation in cultural experiences, are enhanced

Appropriations: Heritage Services; Policy Advice and Monitoring of Funded Agencies

Key Activities: Making New Zealand history accessible; providing New Zealand cultural experiences, resources and information online; safeguarding New Zealand’s heritage; advising government

What are we seeking to achieve?

An ongoing theme of government involvement in the cultural sector has been to secure for all New Zealanders the personal, community, national identity and economic benefits of creating and participating in cultural experiences. Key elements in securing these benefits and developing a strong sense of national identity are:

 

· the visibility and accessibility of cultural experiences

· understanding of our past

· cultural diversity

· protection of and engagement with New Zealand’s national symbols, cultural objects and intellectual heritage.

Outcome One emphasises the diversity and visibility of New Zealand’s culture as well as participation by New Zealanders and international audiences in New Zealand cultural experiences. The key initiatives and services for Outcome One are given in the table below.

What will we do to achieve this?

The Ministry’s initiatives and services for Outcome One have detailed work programmes focused on target audiences and with certain long-term impacts. The following tables provide details of the initiatives and services, target audiences and long-term impacts for Outcome One.

 

Strategic priority

Strategic initiatives and services

Target audiences

Long-term Impacts

Appropriation: Heritage Services

Increase the visibility, accessibility and knowledge of New Zealand’s history, people, land, culture and society

Initiative One:Research and produce information about New Zealand history in print and online (www.NZHistory.net.nz), and publish works on New Zealand history

Students, teachers, New Zealanders, Māori, researchers, families and international audiences

 

 

Better knowledge of New Zealand: its people, history, land, culture and society

 

 

 

 

Initiative Two:Publish an online encyclopedia and reference works on New Zealand’s people, land, culture and society (www.TeAra.govt.nz)

New Zealanders, Maori, local and central government authorities

Safeguard New Zealand’s national heritage memorial sites, develop new symbols of nationhood and increase awareness of and use of heritage memorial sites

Initiative Three:Protection and promotion of symbols of nationhood, movable cultural heritage, historic graves and memorials

New Zealanders, Māori, local and central government authorities

Historic memorial sites are accepted as part of our national identity

Movable objects of cultural heritage are protected and retained as part of New Zealand’s cultural heritage

 

Strategic priority

Strategic initiatives and services

Target audiences

Long-term Impacts

Appropriation: Policy Advice and Monitoring of Funded Agencies

Increase the visibility and accessibility of information on New Zealand cultural events and providers

Initiative Four:Development of the cultural portal www.NZLive.com

 

New Zealandand overseas consumers and producers of cultural experiences

Widespread use of online resources by consumers in selecting cultural experiences

Identify and implement options for securing the effective delivery of public service broadcasting and local content in a multi-platform environment

Initiative Five:Transition to digital television – management of the analogue switch-off

Initiative Six: Management of thedigitalbroadcasting review of regulation

Initiative Seven:Review of the TVNZ Charter

Initiative Eight:Development of options for public service broadcasting funding and local content diversity

Initiative Nine:Strengthened performance expectations for chartered broadcasters and funded agencies in a multi-platform environment

Ministers, other government entities, broadcasters and other sector stakeholders, the public

The cultural, democratic and social value of public broadcasting is increased

 

Service One:The provision of policy advice on arts, culture, broadcasting and heritage issues – including legislation, major policy proposals and developments of significance in the sector

Ministers, other government agencies, cultural sector agencies, New Zealandpublic

Cultural policies  are operating effectively

         

How will we demonstrate our success?

(a) Strategic initiatives and services

The success of the Ministry’s strategic initiatives and services for Outcome One will be measured by their five-year impacts. Actual progress is monitored in relation to the desired (or target) impact trend.The following tables outline the five-year impacts, high-level measures and desired trends for the key initiatives and services supporting Outcome One.

 

Strategic initiatives – Outcome One

Five-year impacts

Measure

Desired trend/ standard

 

Appropriation: Heritage Services

 

Initiative One:Research and produce information about New Zealand history in print, online (www.NZHistory.net.nz) and in other media

Increasing visibility, accessibility and usability of our publications and online resources for a wide audience

 

Visibility, accessibility and usability for target audiences

 

 

 

p

 

p

 

Initiative Two:Publish an online encyclopedia and reference works on New Zealand’s people, land, culture and society (www.TeAra.govt.nz)

 

 

Initiative Three:Protection and promotion of symbols of nationhood, movable cultural heritage, historic graves and memorials

Growing awareness of New Zealand’s cultural heritage resources and memorial sites

Use of cultural heritage resources and memorial sites

p

 

 

               Legend:  Increasing trend   p

 

 

Strategic initiatives – Outcome One

Five-year impacts

Measure

Desired trend/ standard

Appropriation: Policy Advice and Monitoring of Funded Agencies

Initiative Four:Provide online information about and access to New Zealand cultural events and providers (www.NZLive.com)

NZLive.com is being used by producers and consumers to access New Zealand’s cultural experiences

Awareness and use of  NZLive.com

p

Initiative Five:Managing the  analogue switch-off

Initiative Six:Digital broadcasting review of regulation

Initiative Seven:Review of the TVNZ Charter

Initiative Eight:Develop options for long-term public service broadcasting and local content diversity

Initiative Nine:Strengthened performance expectations for chartered broadcasters and funded agencies in a multi-platform environment

 Take-up of digital broadcasting meets the industry target

Public broadcasters are successfully fulfilling their charters in a digital environment

Diverse public service and local content is visible and accessible across all platforms

 

Legend:  Increasing trend   p

(b) Outcome progress

Progress towards Outcome One is monitored by reference to impact trends for each initiative/service (as above) and a key progress indicator (or indicators) for the overall outcome. The key progress indicator for Outcome One is ‘more people accessing more cultural information or experiences more often’. This indicator is measured through the Ministry’s day-to-day operations – for example, use of the Ministry’s digital resources through its websites www.TeAra.govt.nz (The Encyclopedia of New Zealand), www.NZLive.com and www.NZHistory.net.nz. The actual and desired trends for this indicator are:

 

Key indicator for Outcome One

Actual trend

Desired (target) trend

More people accessing more cultural information or experiences more often

p

p

 

Legend:  Increasing trend   p

 

 

(c) Monitoring cost-effectiveness

Of the three Ministry outcomes, Outcome One offers the most potential for measuring cost-effectiveness, particularly in relation to the online delivery of digital cultural resources. In this area the Ministry gathers extensive performance information on the use of its online resources. The following table shows the initial cost-effectiveness measure we have developed for Outcome One:

 

Cost- effectiveness indicator

Notes

Desired trend

Intermediate Outcome One

 

Content cost per user experience for each of the Ministry’s websites

Cultural experiences may be represented by units of access to or experiences of online information – for example, target audiences accessing the topic ‘Anzac Day’ on NZHistory.net.nz. The online delivery of information allows content to be accessed by multiple target audiences anywhere, at any time. As audiences grow and increase their use of the Ministry’s online materials, the cost of producing the information is allocated over an ever-increasing number of users and the cost per user experience decreases.

This indicator is most relevant where the number of visitors and the level of engagement with the information, topic or theme is significant. Visitor data such as number of visits, length of stay, and number of pages viewed provide indicators of the user’s cultural experience.

 

q

Legend: Decreasing trend  

 

As the Ministry’s data-gathering capability increases, we will continue to develop cost-effectiveness measures where appropriate.


Updated on 23rd July 2015