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Outcome Three

Outcome Three

The value and contribution of culture to New Zealand’s social, environmental and economic well-being is recognised

Appropriations: Policy Advice;Cultural Diplomacy International Programme

Key Activities:  Advising government and other agencies; promoting New Zealand’s cultural presence internationally

The New Zealand cultural sector is recognised for the enhancement it brings to our international profile and to the personal well-being of New Zealanders, and for its contribution to economic prosperity through creativity, development of talent and innovation. Cultural interactions also create connections and highlight New Zealand’s uniqueness.

Promoting culture in its own right and for its role in supporting the achievement of the government’s social, environmental and economic objectives requires collaboration between public, private and non-governmental organisations. The Ministry therefore liaises with a range of organisations,] providing advice, coordinating activities, or managing joint programmes which support this outcome.The Cultural Diplomacy International Programme  is also a powerful means of projecting New Zealand’s national identity, raising our international profile and supporting identified diplomatic, cultural, economic and political interests in key regions abroad.

What are we seeking to achieve?

The focus of the Ministry’s key initiatives and services for Outcome Three is to enable culture’s potential to contribute to New Zealand’s economic, social or environmental well-being. The specific objectives for the Ministry’s key initiatives and services are:

  • government agencies with culture-related policies, initiatives or outcomes are connected, coordinated and contributing to a strong sense of cultural and national identity
  • to advance New Zealand’s national identity and its international interests through its culture.

What will we do to achieve this?

The key services and initiatives that contribute to Outcome Three are:

  • cross-government support services – provide advice to and collaborate with public institutions and cross-government initiatives where culture is an important contributor to the achievement of their outcomes
  • The Cultural Diplomacy International Programme (CDIP) – this initiative aims to establish or maintain a New Zealand cultural presence in key overseas regions or countries to boost New Zealand’s profile and its economic, trade, tourism, diplomatic and cultural interests. Key partners in this initiative include members of the CDIP steering group (chaired by the Ministry, this includes the Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise, and Tourism New Zealand), New Zealand diplomatic and trade posts overseas, and New Zealand’s leading cultural organisations and artists.

The following table provides details of the target audiences and long-term impacts for the strategic initiatives and services for Outcome Three.

 

Strategic priority

Strategic initiatives, services and outputs

Target audiences

Long-term Impacts

Appropriation: Policy Advice; Cultural Diplomacy International Programme

Provide advice on strengthening the policy, monitoring and institutional environment for cultural activities

Service One:Cross-government support – provide policy advice on the cultural dimension of initiatives led by other agencies

Ministers, central and local government agencies, Crown entities, NGOs and the public

The impact of other government programmes is enhanced by a cultural dimension

Promote New Zealand’s cultural presence in key regions offshore

Initiative One:Cultural Diplomacy International Programme (CDIP)

Overseas governments, businesses and opinion leaders

 

The general public, particularly those in target regions

Enhanced international appreciation of New Zealand’s strengths, standing, products and services

 

How will we demonstrate our success?

(a) Strategic initiatives

The success of the Ministry’s strategic initiatives and services for Outcome Three will be measured by their five-year impacts. Actual progress is monitored in relation to the desired (or target) impact trend.The following tables outline the five-year impacts, high-level measures and desired trends for the key initiatives and services supporting Outcome Three.

 

Strategic initiatives – Outcome Three

Five-year Impacts

Measure

Desired trend/ standard

Appropriations: Policy Advice; Cultural Diplomacy International Programme

Initiative One:Cultural Diplomacy International Programme

Growing understanding of and engagement with New Zealand

Understanding of and engagement with New Zealand

 

 

p

 

 

Service One:Cross-government support

Ministry cultural policy advice supports other agencies’ cultural outcomes

Ministry collaboration with other agencies

p

               Legend:  Increasing trend   p

(b) Outcome progress

Progress towards Outcome Three is demonstrated by reference to the impact trends indicated above and by the trends of key overall indicators. The key indicators for Outcome Three are an appreciation of New Zealand’s strengths, products and services in key regions offshore, and other agencies seeking Ministry input to their work. These indicators draw on performance and impact measures from the Ministry’s CDIP operations. The actual and desired trends for the Outcome Three indicators are:

 

Key indicators for Outcome Three

Desired (target) trend

Appreciation of New Zealand’s strengths, products and services in key regions offshore

p

Other agencies seeking Ministry input to their work

p

Legend:  Increasing trend   p


Updated on 23rd July 2015