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Managing in a changing environment

Managing in a changing environment

We anticipate changes in the Ministry’s and the sector’s operating environment by:

· an annual forward-looking scan of trends

· regularly reviewing our priorities and progress with Ministers

· allocating resources to address changing requirements

· carrying out targeted strategic research

· monitoring cultural policies and trends in other countries.

By tracking changes in the operating environment, the Ministry can deliver a timely response to these changes. This also contributes to improving the cultural sector’s confidence in our leadership.

Key trends

In our 2009 Statement of Intent we identified several trends that influence our operations. We expect these trends to continue during 2010–13. They are:

· Greater diversity in our population and communities – Increasing cultural and ethnic diversity, growing numbers of Pacific and Asian people, and an ageing population are boosting demand for greater diversity and customisation of cultural experiences. This provides opportunities for producing innovative cultural activities.

· Fiscal restraint – The economy is still fragile and the fiscal climate is tight; this means that funding for artists and sporting and cultural organisations is limited, and this will constrain the development of high-quality local content. Services that focus on value for money, stimulating demand for cultural and sports activities, and viable organisations will continue to be important.

· Increasing demand for history, culture and heritage experiences – There is a growing demand for information about New Zealand’s history, people, land, culture and heritage. It will be important that Ministry-produced resources reach a wider audience (particularly schools) and that national heritage sites are accessible.

· Realising the potential of MāoriMāori culture is a key foundation for our national identity. The Māori population is growing, and more and more New Zealanders are gaining an appreciation of Māori culture. The involvement of Māori in sector policy and in funded cultural organisations will therefore be an important part of our strategic direction.

· Greater visibility of New Zealand’s culture internationally – There are opportunities to promote New Zealand’s identity overseas and to advance diplomatic, cultural, and economic priorities in key regions and countries.

Rapidly changing digital technologies affecting arts, broadcasting, culture and heritage performance – As online and broadcasting technologies develop and the segmentation of audiences increases, there is likely to be greater demand for customised cultural content. The broadcasting environment is changing, and policies and processes must also develop to ensure a competitive, cost-efficient public broadcasting system. This is also the case for the arts and heritage sectors.


Updated on 23rd July 2015