Skip to main content

Ministry's services and intended results

Ministry’s services and intended results

This section describes the services we deliver and the results we intend to achieve. Figure 5 illustrates those services, showing the outcomes that each service contributes to; it also shows the costs of our services for 2010. These services support the Government’s cultural policies and sector outcomes, and the key drivers of a thriving culture.

Some of the Ministry’s services support all outcomes – for example, policy advice while other services are linked to a specific outcome.

The Ministry’s work programme in this document covers both:

· key services to New Zealanders and Ministers

· sector-focused initiatives.

 

Figure 5: Ministry services

 


OUTCOME 1: Thriving producers and healthy cultural and sports organisations (Create)

Outcome 1 focuses upon two key drivers of a thriving culture – the production of cultural information and experiences, goods and services, and the viability of cultural and sports organisations.

Key services

The Ministry’s services for this outcome (detailed in Figure 5) include:

· supporting the development of a sustainable cultural sector

· funding and supporting the development of healthy cultural and sports organisations

· producing digital and non-digital cultural information resources

· supporting board appointment processes

· providing policy advice to the Minister for Arts, Culture and Heritage and the Minister of Broadcasting, and purchasing advice to the Minister for Sport and Recreation.

Those services also support:

· the Government’s portfolio priorities: sustainable public broadcasters; competition for quality in broadcasting; improved viability of funded organisations; and lifting the performance of the public sector

· aspects of Outcome 2 (the preservation of New Zealand’s heritage) and of Outcome 3 (audience appreciation of cultural content, and participation in sport and recreation opportunities).

The Appropriations for Outcome 1 are:

· Heritage Services

· Policy Advice and Monitoring of Funded Organisations.

 

Work programme for Outcome 1

 

Ministry’s key services

Key sector-focused initiatives

·         Producing and publishing (digital and non-digital) resources on New Zealand and its culture and society (eg. Te Ara – The Encyclopedia of New Zealand)

·         Producing historical information for schools and New Zealanders (see also Outcome 2)

·         Implementing the recommendations of the Cultural Philanthropy Taskforce

·         Supporting funded agencies in improving their viability and measuring their performance

·         Implementing the reviews of the Arts Council of New Zealand Toi Aotearoa Act, the Historic Places Act and the NZ Film Commission

·         Reviewing the arrangements for the Government’s support for contemporary popular music

·         Expanding the engagement with Maori and the focus on Maori culture in the Ministry (for example, bilingual websites)

·         Broadcasting: Managing the transition to digital television; developing the policy settings for sustainable public broadcasters; effective contestable funding; improving the transparency of the production and delivery of content; giving TVNZ the flexibility to adapt to a changing market

 

Results (impacts)

In delivering services and initiatives for Outcome 1, we aim to achieve these results:

 

Ministry’s key services

· More New Zealanders who are better informed about their country, history, culture and society

Sector initiatives

· Value for money public funding in the sector

· More philanthropic investment in the sector

· Public broadcasters successfully adapting to a converging market and producing a greater range of cultural content

· Viable, well governed cultural and sports organisations

· Arts, culture and heritage organisations producing a greater range of cultural activities

· The increasing visibility of the benefits of Maori culture.

Demonstrating success

 

For Ministry services

For sector and Ministry outcomes

The Ministry will know its services are achieving their intended results when there is:

We will know the sector is collectively progressing this outcome when:

· an increasing range of Ministry-produced reference resources (eg. Te Ara – The Encyclopedia of New Zealand)being used by more users more often. Performance: 2010 target: 2.5 million visitors

· there are more producers, they are prospering, and there is a greater range and quality of cultural information, goods, services and local broadcasting content. Performance measures: outcome indicators – change in goods and services and locally produced

· sustained cost effectiveness of the Ministry’s reference (and history) websites. Cost effectiveness relates to the unit-cost of producing online history and reference resources relative to the number of visitors (see the note “Cost effectiveness” below). Estimated trend 2009 u; Target trend 2010 ‚

· directly funded cultural and sports organisations are effective and financially viable. Performance measures: effective governance and financial management; services achieving targets

· continued Ministerial satisfaction that the Ministry’s monitoring of funded cultural organisations’ performance and its support for the development of governance and capability within the sector is high-quality and improves the organisations’ performance

· Ministers are confident that funded cultural organisations are well governed, effective and efficient.

·         increased philanthropic investment in the sector. Performance measure: benchmark to be set 2010.

 

 

For more information about outcome indicators, see Figure 3.

 

Cost effectiveness: The information for measuring cost effectiveness comes from both the Te Ara and NZHistory websites (see Outcome 2 for history resources). Assessing cost effectiveness is most relevant where the number of visitors and the level of engagement are significant. We use data such as costs, number of visits, and the visitor experience (number of pages viewed is a proxy measure for the visitor experience) in assessing the trend in cost effectiveness. The estimated performance of measures contributing to cost effectiveness for 2009 is: Average visits (of both sites): up 22% ; Average page views (of both sites): up 14% ; Costs: up 4.05 %. From this we conclude that our digital services are a cost effective service for achieving more New Zealanders who are better informed about their heritage, country and society.

OUTCOME 2: Increased preservation of New Zealand’s culture, heritage and traditions (Preserve)

Outcome 2 focuses on the increased preservation of our heritage and traditions as a key driver of a thriving culture.

Key services

The Ministry’s services for this outcome (detailed in Figure 5) cover:

· the protection, recording, education, preservation and accessibility of New Zealand’s heritage

· policy advice on the preservation of our heritage

· the capital funding and management of regional museum and heritage assets.

 

Those services also support:

· the Government’s policy goal of improved education and skills

· some aspects of Outcome 3 (New Zealanders valuing their heritage)

· the heritage protection activities of other organisations from the cultural sector (such as Te Papa, the NZ Film Archive and the NZ Historic Places Trust).

 

The Appropriations for Outcome 2 are:

· Heritage Services

· Policy Advice and Monitoring of Funded Organisations

· Other Expenses: Regional Museums.

 

Work programme for Outcome 2

 

Ministry’s key services

Key sector-focused initiatives

· Producing historical information for schools and New Zealanders (New Zealand History online, oral histories, history publications)

· Promoting commemorations

· Implementing best practices for the effective management of heritage resources

· Administering funding for the capital infrastructure of regional museums

·         Administering legislation to protect symbols of nationhood and movable and found cultural heritage

· Reviewing the arrangements for Government’s support for objects and collections of national importance

· Maintaining access to memorials and other places of national significance

· Reviewing the arrangements for Government’s support for audio-visual archiving

 

Results (impacts)

In delivering services and initiatives for Outcome 2, we aim to achieve these results:

Ministry’s key services

· More historical resources

· Increased efficiency and effectiveness of the management of cultural heritage

· Symbols of national identity are protected and promoted

· Memorials and places of national significance are maintained and accessible.

Sector initiatives

· More New Zealanders are better informed about significant commemorations

· Museum collections are preserved and accessible.

 

Demonstrating success

 

For Ministry services

 

For sector and Ministry outcomes

The Ministry will know its services are achieving their intended results when there is:

 

We will know the sector is collectively progressing this outcome when there is:

· an increasingrange of Ministry-produced history resources (eg. NZHistory online)being used by more users more often. Target 2010: 800,000 visitors

· sustained cost effectiveness of the Ministry’s history (eg. NZHistory online) website. Cost effectiveness relates to the unit-cost of producing online history and reference resources relative to the number of visitors (see the note “Cost effectiveness” under Outcome 1 above). Estimated trend 2009 u; Target trend 2010 ‚

·        

· more of New Zealand’s heritage resources (places, film, taonga, content etc)being identified for preservation. Performance measures: outcome indicators – identified stock of heritage to be preserved; heritage stock lost; percentage of collections preserved; percentage of sites maintained and accessible

· an increased uptake of heritage management standards; an improved performance against good practice standards. Target: benchmark to be established in 2010

· an increasing number of heritage resources being conserved to relevant standards. Performance measure: percent of stock meeting preservation or storage standards

·         compliance with the requirements of the Protected Objects Act; quantity and type of movable heritage and taonga tuturu protected. Performance 2009: 100%; Target 2010: 100%

·

 

· increased numbers of visitors to the National War Memorial. 2008/9 Performance: 14,050 visitors

· positive visitor perceptions of the National War Memorial experience. Target 2010: sustain

·

 

 

For more information about outcome indicators, see Figure 3.


OUTCOME 3: New Zealanders increasingly valuing their arts, heritage, broadcasting, and sport (Value)

 

Outcome 3 focuses on New Zealanders valuing a thriving culture as shown by the increased consumption of cultural and sports activities. This outcome is advanced by increasing the coverage and range of cultural and sports activities and increasing the appreciation and consumption of those activities.

Key services

The Ministry’s services for this outcome (detailed in Figure 5) cover the promotion, consumption, appreciation and valuing of arts, broadcasting, culture and heritage, and sporting activities. These services also support the Government’s policy objective of improved education and skills.

The Appropriations for Outcome 3 are:

· International Cultural Diplomacy (CDIP)

· Heritage Services

· Policy Advice and Monitoring of Funded Organisations.

Also linked to Outcome 3 are the arts, heritage and broadcasting policy initiatives for Outcome 1 and the operations of arts, heritage and broadcasting funded cultural organisations.

Work programme for Outcome 3

 

Ministry’s key services

Key sector-focused initiatives

· Increasing the awareness of New Zealand among international audiences (CDIP)

· Exposure of New Zealand’s culture during the Rugby World Cup 2011

 

· Increasing the use of promotional resources and cultural event information

 

· Broadcasting: Developing the policy settings for an increased range of cultural content being enjoyed by more audiences

 


Results (impacts)

 

In delivering services and initiatives for Outcome 3, we seek to achieve these results:

 

Ministry’s key services

· An increased awareness of New Zealand among international audiences (CDIP)

Sector initiatives

· The maximising of visitors’ enjoyment of and exposure to New Zealand’s culture during the Rugby World Cup 2011

· An increased range of cultural broadcasting content being enjoyed by more audiences in different ways

· Increased access to promotional resources and to information about cultural events

Demonstrating success

 

For Ministry services

 

For sector and Ministry outcomes

The Ministry will know its services are achieving their intended results if:

 

 We will know the sector is collectively progressing this outcome if there is:

· approved projects are completed: Performance 2009: 100%; 2010 target: 100%

·there is an increased range of media coverage of CDIP-funded initiatives

· increased audiences, attendance and use of online cultural resources

· an increase in cultural tourism activity and in related revenue from the Rugby World Cup.

 

 

· increasing numbers of users of cultural event information

 

 

· growth in audiences and increased appreciation of broadcasting content

 

 

· sustained audience interest, participation and satisfaction with arts, cultural, heritage and sporting activities

 

 

· increased awareness of New Zealand and its culture in key regions overseas

 

For more information about outcome indicators, see Figure 3.


Updated on 23rd July 2015