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Sector priorities

Sector priorities

Led by the Ministry, the funded agencies in the cultural sector have identified 3 areas of focus for activities to improve outcomes for New Zealanders.

Growing young people’s participation in cultural activities

Engagement with young people is important to the whole cultural sector. Across, the sector, initiatives which have worked in the past are being investigated to identify what makes the most difference to young people and communities. Identifying a long term goal for results from engagement is also important to ensure the best mix of cultural activities is focussed on by the sector.

An example is the implementation by Sport NZ of the Sport in Schools project. Eight secondary schools from around the country have been selected to take part in a new initiative designed to improve academic and social outcomes, using sport as a context for learning and student engagement.

Growing the revenue base

The cultural sector depends on many non-government sources of funding, and the pressure to continue to deliver while coping with shrinking government baselines, means it is increasingly important to grow the revenue base. The funded agencies are working together to improve non-government revenue sources and the capacity of the sports and cultural sectors to diversify their revenues.

Digitisation of interactions and outputs

Changing technology continues to have a big impact on traditional business models. Social media enables real time engagement in ways not possible before. Funded agencies are charged with using social media to communicate, collaborate, engage and excite.

Technology change and convergence has also affected agency outputs and outcomes. This includes: the transfer from analogue to digital delivery, the emergence of the internet as a delivery mechanism, and changes in consumer behaviours. All agencies are keen to harness these changes to increase the impact of the investment in the sector.


Updated on 23rd July 2015