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Cultural sector priorities

Together with the Crown-funded agencies in the cultural sector, the Ministry has identified five focus areas to improve outcomes for New Zealanders over the next four years.

Fostering inclusive New Zealand identity

From the arrival of the first waka, New Zealand has been a nation of migrants. Recent rapid demographic changes have led to an increasingly diverse New Zealand and a new sense of what it is to be a New Zealander. The Ministry is working with other departments and cultural agencies to coordinate a range of ways to foster participation in a diverse and inclusive New Zealand, where government has an appropriate role.  Identifying touchstones for New Zealand’s unique identity is important in how we see ourselves and how we present to others as an attractive place to visit, live and work.

Supporting Māori cultural aspirations

Māori culture and heritage is a defining feature of New Zealand’s identity in the world. The preservation and expression of Māori language, arts culture and heritage needs to be well supported by the funded agencies. Cultural agencies are committed to working with iwi-Māori to support their long term cultural aspirations for the benefit of iwi-Māori and all New Zealanders.  In the post settlement environment iwi-Māori are better positioned both to advance their own cultural aspirations and to demand a higher level of responsiveness from government and its agencies.

Front footing transformative technology

New Zealanders want access to the best of what the world has to offer and high quality New Zealand content that shines through in a crowded, borderless global environment. 

Changing technology continues to impact adversely on traditional business models but it also provides opportunities for all cultural agencies. The means of production and distribution of cultural goods and services are increasingly available at low cost to almost everyone. Through the development of digital skills, online rights policies, trans-media, new mobile applications and other innovative business solutions New Zealand creative talent and organisations are positioning themselves to control and manage their endeavours to reach a wider audience.

Improving cultural asset sustainability

New Zealand’s cultural activity is sustained by an infrastructure of tangible and intangible cultural assets built over time.  With static or declining baselines for public funding, the Ministry, cultural agencies, iwi-Māori and local government are working together to plan and prioritise development and to improve non-government revenue sources.  Success requires the development and maintenance of new partnerships and the identification of smarter ways of operating.

Measuring and maximising public value

Cultural expression contributes to a vibrant and healthy democratic society. The cultural agencies are working together to better understand the public value of cultural goods and services, including their economic and social benefits.  This will ensure better choices can be made to maximise public benefit from government investment in the sector.


Updated on 23rd July 2015