The Cultural Diplomacy International Programme’s (CDIP) aim is to help establish and/or maintain a New Zealand cultural presence in key overseas regions or countries to boost New Zealand’s profile and economic, trade, tourism, diplomatic and cultural interests.
CDIP’s objectives are to:
· contribute to growing New Zealand’s economic prosperity by presenting our culture to key audiences
· project in targeted settings a distinctive profile of New Zealand as a creative and diverse society with a unique contemporary culture.
CDIP-funded initiatives will:
· link to economic outcomes for New Zealand
· showcase cultural activity that is distinctive and contemporary
· demonstrate collaboration between the six core CDIP agencies (see below).
How does CDIP operate?
CDIP is administered by the Ministry for Culture and Heritage (MCH) and supported by a Steering Group made up of representatives from the Ministry for Foreign Affairs and Trade (MFAT), New Zealand Trade and Enterprise (NZTE), Tourism New Zealand (TNZ), Te Puni Kōkiri (TPK) and Education New Zealand (ENZ).
The Steering Group consults other government and cultural agencies and, on occasion, private sector interests, in order to recommend a programme of cultural activities to the Minister for Arts, Culture and Heritage. These activities must meet CDIP’s aims, objectives and principles, as described above.
The programme is not a fund to which organisations and individuals can apply.
Which region does CDIP focus on?
CDIP is primarily focused on the management and delivery of cultural diplomacy projects in the Asia-Pacific region and in other regions which advance the Government’s NZ Inc strategies. NZ Inc is a cross-agency approach, led by MFAT, which pursues strategies to strengthen New Zealand’s economic, political and security relationships with key international partners.
CDIP investment in the Asia-Pacific region closely aligns with NZ Inc objectives and strategic directions (including the growing relationship with China). Reflecting the importance of cultural connections between New Zealand and China, as exemplified in the 40th year anniversary year of diplomatic relations between our two countries, CDIP funded five projects in China in the 2012/13 year.
CDIP funding decisions also give priority to instances where multiple activities, can be clustered around existing, big events, rather than smaller one-off events.
CDIP support for the New Zealand’s Guest Country of Honour Programme throughout Germany leading up to the Frankfurt Book Fair in Germany is an example of this approach. CDIP support enabled New Zealand to take advantage of a unique opportunity to present New Zealand to major international audiences and key markets for New Zealand.
Similarly, in 2011 the Rugby World Cup (RWC) provided an exceptional opportunity to meet CDIP’s objectives within New Zealand, capitalising on the presence of large numbers of influential visitors and world attention in New Zealand. For 2010/11 and 2011/12 CDIP’s focus was adjusted to prioritise activities in New Zealand in support of the REAL New Zealand Festival. All such activities were assessed against CDIP objectives and principles.
Over the past five years CDIP has successfully supported NZ Inc regional strategies in China, the United States and India as well as investing in other major one-off events, such as the New Zealand at Edinburgh programme at the 2014 Edinburgh Festival, our Guest of Honour programme at the 2015 Taiwan International Book Fair and offshore promotion of the 2015 Cricket World Cup which was co-hosted by New Zealand.
What are the funds spent on?
CDIP funds support the presentation of New Zealand cultural activities in the selected region. Funding support may include costs associated with the cultural activity itself and with publicity, media, catalogues, translation, project management and hosting costs.