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Going Digital

New Zealand switched to digital television, giving consumers a better quality experience and more channels. The change to digital television is part of a technology evolution. In television, we’ve moved from a single channel to several channels, from black and white to colour, and now from analogue to digital broadcasting.

One of the Ministry's flagship programmes, Going Digital was responsible for transitioning New Zealand to digital television by the end of 2013. Going Digital operated a nationwide community outreach programme, supported by a comprehensive marketing programme featuring Seymour the digital dog.

Ben and Seymour - the Going Digital mascots.

Auckland was the final region to make the switch to digital television, following the lower North Island and South Island earlier in 2013.

This is a significant milestone in the history of New Zealand television. Scheduled analogue services have been operating since the 1960s, when New Zealanders had access to just one channel for a few hours each night.

Broadcasting Minister Craig Foss switched off the Waiatarua TV Tower analogue transmitter at 2am  on Sunday 01 December 2013, marking the end of a three year campaign to ensure New Zealand households were ready for the digital transition.

In 2014, the Ministry published a post implementation review of the Going Digital work programme. A copy of the review and related Cabinet Paper is available from our research and publications section.

Post implementation review : Going Digital (March 2014).