IntroductionOn this page is information about Amplify: A Creative and Cultural Strategy for New Zealand, an action-oriented strategy that outlines how the government will prioritise support for our creative and cultural sectors to 2030.What is Amplify?Amplify is a national strategy that shows how government will help create an environment in which New Zealand’s creative and cultural sectors can flourish over the next five years.The vision for the strategy is: Amplify our arts and culture to make New Zealand a creative powerhouse with global reach.Amplify takes an action-oriented approach to setting out the government’s focus for amplifying creativity and culture in New Zealand over the coming years to 2030. It responds to the sectors’ unique challenges and opportunities. Amplify: A Creative and Cultural Strategy for New Zealand A national strategy that outlines how the government will prioritise support for our creative and cultural sectors to 2030. We also have an implementation plan that shares the timeframes for the actions, specficies activity within the actions, and the responsible agencies or organisations that are carrying out the work. Implementation plan – Amplify: A Creative and Cultural Strategy for New Zealand 2025–2030 A detailed plan for implementing the Amplify strategy over the next five years. Remote video URL Watch an introduction of Amplify by Arts, Culture and Heritage Minister Paul Goldsmith (2024). Amplify's 2030 targetsThese indicators will help us measure how the actions in the strategy are supporting economic and export growth, engagement with creative and cultural activities and the resilience of creative and cultural work and activity in New Zealand.The economic contribution of the arts and creative sectors grows to at least $22 billion (of GDP), with a focus on cultural exports and tourism,A 10 percent increase in the number of kiwis engaging with our arts, culture and heritage, and5000 more people working in the creative sector.Strategic pillarsTo reach these targets, the Government has three focus areas or strategic ‘pillars’ which outline actions it will take to support the sector over the coming years to 2030.Investing for maximum impactMaximising value for New Zealand from the creative and cultural sectors through Government investment.Nurturing talentEnhancing the potential of New Zealand’s creative and cultural talent pipeline and supporting sustainable career opportunities.Reducing barriers to growthModernising and streamlining government regulation so it enables the creative and cultural sectors to thrive.ConsultationConsultation on Amplify was open from 4 November 2024 to 15 December 2024.Thank you to everyone that made a submission or joined our workshops or deep dive sessions. We received more than 700 submissions during the consultation period. Amplify – summary of submissions A summary of the feedback received during the 2024 public consultation on Amplify: A Creative and Cultural Strategy for New Zealand Contact usIf you have any questions about Amplify or have accessibility requirements, please contact [email protected]
Amplify: A Creative and Cultural Strategy for New Zealand A national strategy that outlines how the government will prioritise support for our creative and cultural sectors to 2030.
Implementation plan – Amplify: A Creative and Cultural Strategy for New Zealand 2025–2030 A detailed plan for implementing the Amplify strategy over the next five years.
Amplify – summary of submissions A summary of the feedback received during the 2024 public consultation on Amplify: A Creative and Cultural Strategy for New Zealand